With bookings slumping due to a turbulent tourism environment in Miami The Hyatt Unbound Collection decided to promote their boutique South Beach hotel, The Confidante on social channels by asking “How you’d spend 140 hours at the Confidante Miami in 140 characters?” Following some clever and inspiring paid posts hundreds took to twitter and dreamed up their own vacations. One lucky winner not only got the chance to experience her 140 hours in Miami but was also immortalized in a beautifully animated video highlighting her dream vacation at the Confidante.
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30 January 2017
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Client:
Unbound Collection by Hyatt
- Creative | AD: Tyson Schmittt CW: Eugene Torres
